[AEJMC Newspaper Division list] will this be known as the "naming convention"
Karin Pühringer , IPMZ - Universität Zürich
k.puehringer at ipmz.uzh.ch
Fri Jul 18 10:29:27 CDT 2008
Dear colleagues,
Maybe I am old-fashioned, and maybe it is because I am European. Since
decades newspapers were called almost dead ... But here in Zurich,
Switzerland, about two thirds of the people getting to their workplaces in
the morning read their newspapers in the buses, streetcars and trains. And
still organizations spend more money on newspaper advertising than in
TV-ads!
I therefore like to stick with our 'old' name, which sounds not old at all
in my mind. Of course, there are changes, but theses changes are already
reflected in the incomming papers, which I have the pleasure (at least in
most of the cases) to review for a couple of years now.
Best wishes and cu in Chicago,
Karin
--------------------------------
Dr. Karin Puehringer
Institute of Mass Communication
and Media Research (IPMZ)
University of Zurich
Andreasstrasse 15
CH-8050 Zurich
Switzerland
+41(0)44 63 52 86
k.puehringer at ipmz.uzh.ch
www.mediaeconomics.ch
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