‘Tell Us Something We Don’t Know’ department

New Adweek Media/ Harris Poll…. Click through for the results after teasing yourself with the questions. I hate to spoil the suspense…

TABLE 1

NEWSPAPER READERSHIP

“Approximately how often do you read a daily newspaper, either online or in print?”

Base: All U.S. adults

TABLE 2

PAYING FOR NEWSPAPERS ONLINE

“How much, if anything, would you be willing to pay per month in order to read a daily newspaper’s content online?”

Base: All online adults

Afterthoughts: Of course this is only the Harris Press Release, not the whole survey… But am I the only one who wonders how many readers (given the option) might answer one or both questions differently for local, state or national newspapers? Or might respond differently to questions about certain information rather than generalities like “a daily newspaper’s content”?  Or who grimaced at the Adweek Media heading on a question  about paying for media through means other than advertising?